5/26/2023 0 Comments Insync music![]() So, besides the message of hope and possibilities, what was the magic behind this sync? Why do you think it worked so well?įirst and foremost: the timing. A beautiful message that’s still relevant, which is why we’re so happy that we were able to contribute to it. They stay tidy, keep their distance, but they dance together again. The message G-Star wanted to put out was in context of the corona crisis and had to show that they take the 1.5-meter society seriously, but also still see plenty of possibilities within that society.Īll of this was reflected in a beautiful, unique 1.5-meter tutu, telling a story of a boy and a girl who, after being separated from each other for a long time, reunite on stage. The Family Amsterdam, an advertising agency, reached out and asked us to come up with a musical style for the message ‘Safe Dance Ballet’. We created music for an outstanding campaign of G-Star RAW in collaboration with Dutch National Opera & Ballet and Joris Voorn. You mentioned that ‘Safe Distance Ballet’ is your top-notch production of 2020 as we like to call it, can you tell us more about this project? In addition, we offer sonic strategy services, which means we collaborate with a client to determine how the organization should sound like in all forms of communication (internal and external) for both short and long term. Since we mainly work with producers and composers with a connection to the electronic dance music scene, we are able to find the sound that our clients are looking for. We mostly have clients who’d like to express their brand in a new way and therefore need a modern and refreshing sound. We create music productions for (film and game) trailers, brands and events. We are Modern Day Composers, based in Amsterdam. ![]() Today, we’re inSync with Rogier van Twuijver from Modern Day Composers. ![]() We will deep dive into their work, unlock behind the scenes information and plunge into their creative processes. InSync is a new, recurring column where music agencies, sync agencies and composers get the chance to talk about their top-notch productions of 2020. Buma Music in Motion is all about making meaningful connections between the music and media industry.
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